A flyer is the workhorse of small-business marketing in Singapore. Cheaper per impression than almost any digital channel, fast to produce, and unbeatable when you want to drop something physical into someone’s hand. This guide covers everything you need before ordering — standard flyer sizes, paper stock choices, single vs double-sided, quantities, and the flyer distribution rules in Singapore that catch many first-timers out.

Key takeaways

• A5 (148 x 210 mm) is the most common flyer size in Singapore.
• 128–157 gsm art paper gives a premium feel without the cost of thick card.
• Double-sided flyers are usually the right call — minimal price difference, more content.
• You need NEA permits for public flyer distribution; on-premises handouts are fine.
• Standard turnaround is 3–5 working days for most flyers.
• Minimum order quantities start at 500 for best per-piece pricing.

What is a flyer, and when is it the right choice?

A flyer in Singapore marketing is a single loose sheet of printed marketing material, usually A4 or smaller, designed to be handed out, slipped into mailboxes (with permissions), placed on counters, or inserted into bags. Flyers are the right choice when you need to communicate a focused message — an event, an offer, a product launch, a menu — to people in a specific physical area at low cost per impression.

If you need more than two sides of content, consider a folded leaflet or a saddle-stitch booklet. Otherwise, a standard flyer is usually the most cost-effective format. Browse our full marketing print category for related options.

Choosing the right flyer size

The most common flyer sizes in Singapore:

• A4 (210 x 297 mm) — Full-page flyer. Use for detailed event information, menus with full listings, service brochures. Most expensive per piece.
• A5 (148 x 210 mm) — Half-page flyer. The default for retail promotions, event invitations and general marketing. Easy to hold, easy to read, half the paper cost of A4.
• A6 (105 x 148 mm) — Quarter-page flyer. Postcard-sized. Good for short offers, vouchers or simple calls to action. Very cost-effective for mass distribution.
• DL (99 x 210 mm) — Long narrow flyer, fits into a standard envelope. Popular for direct mail and rack-card style in-store placement.

If you’re unsure, A5 is the safe default in Singapore. Almost every flyer we print at Orange Print runs in A5 or A6.

Paper stock: the quick guide

The paper you choose affects how your flyer feels and whether it survives in a bag. Standard options:

• 80–100 gsm woodfree — Light and budget-friendly. Feels like a notebook page. Best for disposable flyers, menus for dine-in, or high-volume drops where unit cost matters most.
• 128–157 gsm art paper — The sweet spot. Glossy or matte art paper, substantial enough to feel professional but not so heavy it feels like card. Our default for most flyers.
• 200–260 gsm art card — Approaching card weight. Feels like a postcard. Best for flyers that will live on a fridge, in a wallet, or get handled repeatedly.

For almost every small business and event, 150 gsm art paper is the right starting point. Step up to 200+ gsm only if your flyer will double as a loyalty card or mini poster.

Single-sided or double-sided?

Single-sided flyers use one face of the sheet — the other side is blank. Double-sided flyers use both faces. For most purposes, double-sided is the right choice:

• Per-piece cost difference is usually small (15–25% at typical volumes).
• You effectively double the content you can deliver.
• Recipients get more value, so flyers get retained longer.

Single-sided only makes sense for ultra-short messages, safety notices, or very tight budgets.

How many flyers should you print?

Minimum orders at most Singapore printers start at 500 pieces. Below that, setup costs dominate and unit prices get ugly. Typical order bands:

• 500–1,000 flyers — Event invitations, a one-day promotion, testing a campaign.
• 2,000–5,000 flyers — Retail grand opening, estate-wide drops, F&B launch campaigns.
• 10,000+ flyers — Serious direct-mail campaigns, multi-location drops, hyperlocal mass campaigns.

A quick math check: if you aim for a 1% response rate, 5,000 flyers should produce around 50 responses. If your target is 100 customers, print 10,000.

Flyer distribution rules in Singapore

This is where many first-time flyer campaigns go sideways. Here’s what you need to know:

• Public distribution (handing out on the street, outside MRT stations, at bus interchanges) generally requires a permit. The relevant authorities — typically NEA and the town council — regulate this to prevent littering. Check the latest permit requirements before deploying a street team.
• On your own premises (inside your shop, at your event booth) — no permits required. You can hand out freely.
• HDB letterbox drops are generally not permitted for unsolicited commercial flyers under anti-litter rules.
• Condominium distribution depends on management committee approval. Get permission first.
• Car park windshield flyers are generally prohibited as they contribute to litter.

If you want a low-hassle distribution channel, consider in-store handouts, event drops, or paying to insert flyers into partner businesses’ bags. These avoid the permit issue entirely.

Note: distribution rules change. Check the latest guidance from NEA or the relevant town council before running a public campaign. This blog is a starting point, not a legal document.

Artwork: getting your flyer print-ready

A flyer that comes back looking great starts with correct artwork. The five things to get right:

1. File format — PDF preferred. Vector (AI, EPS) also fine. JPG acceptable for photographic flyers only.
2. Resolution — 300 dpi at final flyer size. Anything less and photos look soft when you hold them close.
3. Colour mode — CMYK. RGB files consistently print darker than they appear on screen.
4. Bleed — 3 mm bleed on every edge. Important content (headlines, logos, phone numbers) 3 mm inside the trim.
5. Fonts — outlined or embedded. Avoid obscure fonts unless they’re embedded in the PDF.

A common mistake: designing in RGB with light pastel colours, then being disappointed when the print looks duller. Always proof in CMYK before sending.

Turnaround and delivery

Most flyer orders at Orange Print turn around in 3–5 working days after artwork approval. Simple A5 double-sided flyers on 150 gsm paper are on the faster end. Higher-grade paper, complex folds, or very large quantities may run closer to 5–7 working days.

Self-collection from our Nordcom 2 Sembawang location is always an option. For delivery, we partner with local couriers — same-island delivery usually within 1 working day of production completion.

When to choose a folded leaflet instead

If your content doesn’t fit on a single A5 or A4 flyer, a folded leaflet is often a better fit than printing everything on a very small A6. Common options:

• Bi-fold — one fold down the middle, 4 panels of content.
• Tri-fold — two folds, 6 panels, classic pamphlet shape.
• Z-fold — accordion fold, 6 panels, the outer and middle panels read as sequential spreads.

Folded leaflets cost 20–40% more than flat flyers because of the scoring/folding step, but they solve the “too much content for one side” problem neatly.

Frequently asked questions

What is the most popular flyer size in Singapore?

A5 (148 x 210 mm) is the most popular flyer size in Singapore. It’s large enough for a headline plus supporting content, small enough to hold comfortably, and costs roughly half what a full A4 flyer costs. A6 (postcard-sized) is the second most popular, used for vouchers and simple promotions.

How much does flyer printing cost in Singapore?

Flyer printing prices depend on quantity, size, paper weight and double-sided vs single-sided. As a rough guide, 1,000 A5 double-sided flyers on 150 gsm art paper start from around S$60–90 at Orange Print, with the per-piece price dropping sharply at higher volumes. Check the flyer product page for current live pricing.

Do I need a permit to distribute flyers in Singapore?

Generally yes for public distribution — handing out flyers on streets, outside MRT stations or at public events typically requires a permit from NEA or the relevant town council. Distributing inside your own premises, at your own events, or in partner locations (with permission) does not require a permit. Distribution rules change, so check current guidance before running a public campaign.

How long does flyer printing take in Singapore?

Standard flyer orders at Orange Print take 3–5 working days after artwork approval. Simple A5 double-sided jobs on standard art paper are on the faster end of that window; heavier paper, specialty finishes or very large print runs may take 5–7 working days.

What paper weight should I choose for a flyer?

150 gsm art paper is the Singapore default for most flyers — substantial enough to feel professional, cost-effective at typical volumes. Step up to 200–260 gsm if the flyer will be reused (fridge magnet replacement, loyalty card), or step down to 80–100 gsm woodfree for disposable high-volume drops.

Should I print single-sided or double-sided flyers?

Double-sided for almost every purpose. The price difference is small at typical volumes, and you effectively double the content you can deliver. Single-sided only makes sense for ultra-short messages or very tight budgets.

What file format should I send for flyer printing?

PDF is the preferred format — 300 dpi, CMYK colour mode, 3 mm bleed on every edge, fonts outlined or embedded. Vector files (AI, EPS) are also accepted. Avoid sending Word, PowerPoint or screen-resolution JPG files for final print artwork.

Ready to order flyers?

Orange Print prints loose-sheet flyers and brochures in every common Singapore size — A4, A5, A6 and DL — on a range of paper weights, with 3–5 working day turnaround. Explore our full marketing print category for related formats like folded leaflets and booklets.